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  1. EEA Cross-Border Transfers. The U.S. and the EU will work towards, and hopefully reach, a cross-border data transfer solution.
  2. Ransomware. More ransomware attacks and increased regulatory scrutiny of companies that pay ransom demands.
  3. Digital Advertising. Development of alternate marketing strategies, and perhaps more reliance on consumer opt-in, as privacy laws further erode traditional tracking and targeting approaches.
  4. COVID-19 Data Sharing. Entities involved in the COVID-19 response ecosystem will continue to have reporting, data sharing, and management requirements that vary based on jurisdiction.
  5. Access Requests. Businesses will make operational updates relating to employee and B2B data collection, geolocation, cross-contextual behavioral advertising and sharing to ensure compliance with the 12-month “look-back” requirement for access requests.
  6. State Privacy Legislation. Other states will join California and pass their own privacy laws, further complicating compliance for companies.
  7. FTC Investigations. With the Biden administration in place, there will be an increase in privacy-related regulatory investigations.
  8. Health Data Compliance. Further complications in health data compliance between state and federal law.
  9. Record Retention Policies. There will be increased focus on the appropriate retention periods and consumer notice of retention periods in the EU, and by 2023 in California under the CPRA.
  10. Privilege in Breach Investigations. There will be more litigation and guidance on steps to trigger and not inadvertently waive privilege in relation to third party forensic investigations.
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Photo of Darren Abernethy Darren Abernethy

Darren J. Abernethy is an ad tech, data privacy and cybersecurity attorney with more than a decade of experience, including in Am Law private practice in Washington, D.C. and as in-house counsel at startups and a leading privacy technology vendor. He advises clients

Darren J. Abernethy is an ad tech, data privacy and cybersecurity attorney with more than a decade of experience, including in Am Law private practice in Washington, D.C. and as in-house counsel at startups and a leading privacy technology vendor. He advises clients on matters related to digital advertising, privacy law compliance, data breach management, M&A, and FTC best practices.

Photo of Ian C. Ballon Ian C. Ballon

Ian Ballon is an intellectual property and Internet litigator who is the Co-Chair of Greenberg Traurig LLP’s Global Intellectual Property & Technology Practice Group. He represents clients in copyright, DMCA, trademark, trade secret, right of publicity, privacy, security, software, database and Internet- and…

Ian Ballon is an intellectual property and Internet litigator who is the Co-Chair of Greenberg Traurig LLP’s Global Intellectual Property & Technology Practice Group. He represents clients in copyright, DMCA, trademark, trade secret, right of publicity, privacy, security, software, database and Internet- and mobile-related disputes and in the defense of data privacy, security breach, behavioral advertising, TCPA and other Internet-related class action suits. Please click here to view a list of some of his recent cases.

Photo of Gretchen A. Ramos Gretchen A. Ramos

Gretchen A. Ramos is Global Co-Chair of the Data, Privacy & Cybersecurity Practice. Gretchen is a creative problem-solver that various large tech clients rely on to handle their most challenging data protection issues. Clients appreciate not only her legal skills, but also her

Gretchen A. Ramos is Global Co-Chair of the Data, Privacy & Cybersecurity Practice. Gretchen is a creative problem-solver that various large tech clients rely on to handle their most challenging data protection issues. Clients appreciate not only her legal skills, but also her direct, no-nonsense approach in providing advice. She works closely with her clients to manage data and leverage its value in ways to meet compliance obligations, as well as deliver value to the business and instill consumer trust.

Photo of Jena M. Valdetero Jena M. Valdetero

Jena M. Valdetero serves as Co-Chair of the firm’s U.S. Data, Privacy and Cybersecurity Practice where she advises clients on complex data privacy and security issues. She has led more than 1,000 data breach investigations. A litigator by background, Jena defends companies against…

Jena M. Valdetero serves as Co-Chair of the firm’s U.S. Data, Privacy and Cybersecurity Practice where she advises clients on complex data privacy and security issues. She has led more than 1,000 data breach investigations. A litigator by background, Jena defends companies against privacy and data breach litigation, with an emphasis on class action lawsuits.

Photo of David A. Zetoony David A. Zetoony

David Zetoony, Co-Chair of the firm’s U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he

David Zetoony, Co-Chair of the firm’s U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation.