Most modern U.S. data privacy statutes require companies to allow data subjects to opt out of having their personal information (PI) used for targeted advertising. As the following chart indicates, the term “targeted advertising” is defined consistently between and among most state statutes with the notable exception of the California Consumer Privacy Act (CCPA) and
The term “targeted advertising” is defined relatively consistently between and among modern U.S. data privacy statutes with the notable exception of California which deviates somewhat in the California Privacy Rights Act’s (CPRA) definition of the similar term “cross-context behavioral advertising” by omitting any reference to tracking a person over time or making predictions about a
Three modern privacy statutes incorporate the concept that individuals should be able to broadcast a signal from their browser or device that directs an organization to cease providing their personal information to third parties for the purposes of targeted advertising.
The regulations implementing the CCPA, as amended by the CPRA, require organizations to process “opt-out
Greenberg Traurig Shareholder David A. Zetoony, Co-Chair of the U.S. Data Privacy & Cybersecurity Practice, will present the Thomson Reuters West LegalEdcenter webinar, “AdTech and Data Privacy?” on Wednesday, March 22 at 3:00 pm EDT. AdTech is an important part of marketing and sales, and organizations that use AdTech must
The 2023 Midwest Legal Conference on Data Privacy and Cybersecurity will take place in Minneapolis Feb. 6-7, featuring coverage on new developments in the industry and cutting-edge practice tips.
On Feb. 7, Greenberg Traurig Shareholders Stephen Baird and David A. Zetoony will present the session “Demystifying AdTech – How to Stay Compliant with Ever Changing
A behavioral advertising cookie typically refers to a cookie that is used to track the websites a consumer visits for the purpose of identifying advertisements that may be of particular interest to the consumer and then serving such advertisements to the consumer. Behavioral advertising cookies are sometimes referred to as third-party behavioral advertising cookies, advertising
The term “targeted advertising” is defined relatively consistently between and among modern U.S. data privacy statutes with the noticeable exception of California which deviates somewhat in the California Privacy Rights Act’s (CPRA) definition of the similar term “cross-context behavioral advertising” by omitting any reference to tracking a person over time, or making predictions about a
Most modern U.S. data privacy statutes require companies to allow data subjects to opt out of having their personal information used for targeted advertising. As the following chart indicates, the term “targeted advertising” is defined consistently between and among most state statutes with the noticeable exception of the California Consumer Privacy Act (CCPA) and its
Modern state privacy statutes require that organizations provide individuals with the ability to opt out of targeted advertising. While the substance of the opt-out right is similar between and among states, state statutes differ in how they mandate the conveyance of the opt-out right. While all state statutes require that an explanation of the right
The Virginia Consumer Data Protection Act, which is scheduled to go into effect in 2023, states that a consumer has the right to “opt out of the processing of the personal data for purposes of [] targeted advertising . . . .”1 Unlike other state statutes, such as the CPRA, the Virginia Consumer Data