Most of the modern state data privacy laws have attempted to exclude from their jurisdictional reach organizations that process de minimis amounts of personal information. The state statutes create different thresholds for what constitute de minimis processing base those thresholds largely on whether the organization sells personal information. The net result is that most states
selling
‘Do Not Sell’ Links – How common are they really?
A review of the Fortune 500 conducted approximately one year after the CCPA went into effect showed that 21 percent of websites included a “Do Not Sell My Personal Information” link; 78.6 percent of websites did not include a link to opt out of the sale of personal information.[1] Over the past year, that…
Data transfers that are exempt from the definition of ‘sale’
The term “sale” is defined slightly differently between and among modern U.S. data privacy statutes with some statutes defining the term as including exchanges of personal information in return for valuable consideration, and others defining the terms as including only exchanges of personal information in return for monetary consideration. As the following chart indicates, state…
How do state statutes differ in terms of how they define the term ‘selling’?
Modern data privacy statutes create special rules for activities that involve “selling.” Among other things, most modern U.S. data privacy statutes require companies to allow data subjects to opt out of having their personal information sold. As the following chart indicates, the term “sale” is defined slightly different between and among state statutes, with some…