The California Online Privacy Protection Act (CalOPPA) requires operators of some commercial websites to disclose whether they respond to “Web browser ‘do not track’ signals or other mechanisms that provide consumer the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party Web
So, what exactly is a ‘data broker’?
By David A. Zetoony on
Posted in CCPA, Data collection, Uncategorized
A data broker is defined under California law as a business that “knowingly collects and sells to third parties the personal information of a consumer with whom the business does not have a direct relationship.”1 Based upon that definition, to be a data broker, the following five elements must be present: