New regulations to the California Consumer Privacy Act (CCPA) took effect in March that prohibit businesses from using on their websites “dark patterns” that make it difficult for California consumers to opt out of the sale of their personal information.

A dark pattern is a potentially manipulative user interface design that can have the effect, intentionally or unintentionally, of altering decision making—such as in relation to making purchases, influencing cancellations or subscriptions, registering consent choices, or encouraging data sharing.

Continue reading the full Bloomberg Law article, “Website ‘Dark Patterns’ Are Drawing Focus of FTC, State Legislators.“