On Feb. 15, Gov. Ron DeSantis and House Speaker Chris Sprowls held a press conference to announce their support for legislation that would significantly increase data privacy and security regulation and create new rights for Florida consumers with respect to their personal information (PI).

House Bill 969 by Rep. Fiona McFarland (R-Sarasota) would apply to any for-profit business that collects PI about Florida residents and satisfies one or more of the following thresholds: (a) has annual revenue over $25 million, (b) collects 50% or more of its revenue from selling or sharing PI, or (c) sells or shares the PI of 50,000 or more consumers or devices. If passed, the law will take effect Jan. 1, 2022.

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Photo of Hayden R. Dempsey Hayden R. Dempsey

Hayden R. Dempsey is the Chair of the Florida Government Law & Policy Practice. He lobbies on behalf of numerous private and public clients before both the Florida Legislature and state agencies and represents clients in Medicaid and health policy matters, procurement disputes…

Hayden R. Dempsey is the Chair of the Florida Government Law & Policy Practice. He lobbies on behalf of numerous private and public clients before both the Florida Legislature and state agencies and represents clients in Medicaid and health policy matters, procurement disputes, transportation and infrastructure issues, health care regulatory matters, and election matters. He also focuses on the lobbying of insurance and other regulatory issues before the Office of Insurance Regulation and the Florida Legislature.

Photo of Kate Black Kate Black

Kate Black’s practice focuses on data privacy, information protection, and commercial transactions in consumer technology, digital health, life sciences, and genetics. Kate provides companies with comprehensive, practical strategies for meeting their regulatory obligations while building and maintaining public trust and advancing innovative and…

Kate Black’s practice focuses on data privacy, information protection, and commercial transactions in consumer technology, digital health, life sciences, and genetics. Kate provides companies with comprehensive, practical strategies for meeting their regulatory obligations while building and maintaining public trust and advancing innovative and emerging models of health care research and delivery. She’s managed every aspect of global privacy programs, including supervising privacy assessments, providing product strategy and counseling, managing complex vendor and partner agreements, and overseeing security policy audits for leading health technology companies. She regularly advises on proposed regulatory and legislative changes that will impact the health technology environment and has been a featured speaker and frequent lecturer on data privacy and cybersecurity, data analytics, digital health, mobile medical applications, and privacy issues related to genetic and health research.

Prior to joining the firm, Kate served as 23andMe’s first Global Privacy Officer in Mountain View, CA and worked in the Office of Policy and Planning in the Office of the National Coordinator for Health IT in the U.S. Department of Health and Human Services in Washington, D.C.