data broker

Data brokers who offered brokerage services in California in 2025 must register or re-register their status with the state’s data broker registry by Jan. 31, 2026. 

In-scope companies that fail to do so may be liable for administrative fines or even reasonable expenses incurred by the CalPrivacy regulator in investigating and bringing an administrative action…

A data broker is defined under California law as a business that “knowingly collects and sells to third parties the personal information of a consumer with whom the business does not have a direct relationship.”1 Based upon that definition, to be a data broker, the following five elements must be present:

Elements Description
1.

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