On July 1, 2025, the California attorney general (AG) announced a $1.55 million settlement (pending court approval) with Healthline Media, LLC (Healthline), who publishes Healthline.com, a health information website. This settlement marks the regulator’s continued focus on online tracking technologies for targeted advertising and the effectiveness of consumer opt-out systems. Importantly, this is the first U.S. regulatory privacy enforcement action where a company is fined for disclosing inferred sensitive personal information, rather than sharing explicit health information.

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