Greenberg Traurig Shareholder David Zetoony, co-chair of the firm’s U.S. Data Privacy and Cybersecurity Practice, and Darren Abernethy will present the MyLawCLE and Federal Bar Association webinar, “AdTech, Cookies, Wiretapping, and Banners: The impact of changing laws and changing technology on the world of cookies (2024 Edition),” on Thursday, May 23, 2024.
behavioral advertising
How may behavioral advertising trackers do websites deploy currently?
By David A. Zetoony on
A behavioral advertising cookie typically refers to a cookie that is used to track the websites a consumer visits for the purpose of identifying advertisements that may be of particular interest to the consumer and then serving such advertisements to the consumer. Behavioral advertising cookies are sometimes referred to as third-party behavioral advertising cookies, advertising…
Under the Colorado Privacy Act, will companies be required to offer consumers the ability to opt out of behavioral advertising if they have already received opt-in consent?
By David A. Zetoony on
The Colorado Privacy Act, which is scheduled to go into effect in 2023, states that a consumer “has the right to opt out of the processing of personal data” for the purposes of “targeted advertising.”1 Unlike other state statutes, such as the CPRA, the Colorado Privacy Act does not contain an exemption for situations…