Greenberg Traurig Shareholder David Zetoony, co-chair of the firm’s U.S. Data Privacy and Cybersecurity Practice, and Darren Abernethy will present the MyLawCLE and Federal Bar Association webinar, “AdTech, Cookies, Wiretapping, and Banners: The impact of changing laws and changing technology on the world of cookies (2024 Edition),” on Thursday, May 23, 2024.

A popular web browser has been threatening for years to turn off support for third party cookies—the technology that most websites use for behavioral advertising. That threat is now a reality. In January, support for third party cookies was turned off for 1% of website users—with the same result expected for all of the browser’s users by the end of 2024. Marketing departments are racing to find alternatives. This program will provide the technological background an attorney needs in order to understand online tracking technologies and CRM-based advertising, and it will discuss the impact of new legislation on both browser-based and CRM-based advertising. 

Key topics will include: 

• What is happening to third-party cookies?
• Alternatives that marketing departments are considering to replace revenue generated by cookies (server-side technologies, CRM-side technologies, Topics API, etc.)
• Legal implications for each technology and, specifically, what in-house counsel and privacy professionals should be doing to coordinate with their marketing departments
• Overview of recent cookie and tracking-technology-related litigation trends, the application of cookies/trackers to new standards such as Washington State’s My Health My Data Act, and a summary of options companies may consider in adjusting their compliance strategies

Click here to register, and use code GreenbergTraurig24CLE at checkout for complimentary access to the program.