Generally, most cookie banners fall within four broad categories:
- Deemed-Consent Cookie Banners. A deemed-consent cookie banner discloses to website visitors that the website deploys cookies and asserts that the visitors’ continued use of the website constitutes deemed, or implied, consent for that use.
The following indicates the percentage of companies within the Fortune 500 that deploy each type of banner:
|Type of Cookie Banner||Percentage|
|Notice and Deemed-Consent||9.0%|
|Notice and Opt-out||8.0%|
|Notice and Opt-in||12.8%|
 Based upon a review of the homepages of the Fortune 500 conducted in December of 2020 from a California IP address.