The CCPA provides California residents with the right to know what personal information businesses are collecting about them, the right to request deletion, and the right to opt out of the sale of their personal information

The CPRA goes a step further and grants additional rights. These rights include the right to (a) fix errors or correct inaccurate personal information (sometimes known as the right to rectification), (b) opt out of information sharing with third parties for behavioral advertising across websites, (c) object to certain uses of their sensitive information (e.g., Social Security number and other identity-related information, financial information, race or religious information, precise geolocation, etc.), and (d) object to automated decision-making and profiling.