On Nov. 22, 2019, the representatives of the EU member states rejected the Finnish Presidency’s proposed text for the ePrivacy Regulation, making the future of ePrivacy Regulation uncertain. The ePrivacy Regulation, which if adopted would be binding across all EU member states, will govern direct electronic marketing messages, cookies, and similar tracking technologies. The ePrivacy

It has been over a year since the General Data Protection Regulation (GDPR) came into force – and it did so with great fanfare. The GDPR had the effect of overhauling how personal data is dealt with across Europe, introducing the ‘gold standard’ of protection for the rights and freedoms of EU data subjects. At