EDPB says that cookie walls require a tracking-free alternative (not necessarily free of charge) and the German Federal Supreme Court rules against opt-out consent for tracking cookies under German law

Introduction

In 2019, various EU member states issued guidance as to whether opt-in consent is necessary for non-essential cookies, with some guidance suggesting opt-in

On Nov. 22, 2019, the representatives of the EU member states rejected the Finnish Presidency’s proposed text for the ePrivacy Regulation, making the future of ePrivacy Regulation uncertain. The ePrivacy Regulation, which if adopted would be binding across all EU member states, will govern direct electronic marketing messages, cookies, and similar tracking technologies. The ePrivacy