On Oct. 18, 2022, the UK Information Commissioner’s Office (ICO) updated its “Guidance on Direct Marketing Using Electronic Mail,” providing refreshed FAQs regarding what constitutes electronic mail marketing, related rules and responsibilities, and miscellaneous clarifications to compliance questions such as “are tracking pixels covered by the electronic mail marketing rules?” (Short answer: technically no, but
United Kingdom
Finally! UK Issues Solution for UK Personal Data Transfers
By Jena M. Valdetero on
Posted in Data, Data collection, EU E-Privacy Directive, European Union, Featured, Online tracking, SCC, United Kingdom
The long-awaited UK data transfer mechanism has been published by the Information Commissioner’s Office (ICO), resolving the question of how international transfers of personal data from the UK will be handled post-Brexit. As a refresher, the European Commission published four new versions of the EU standard contractual clauses (SCCs) in June 2021. However, these new…
Data Flows from the EU to the UK Continue For Now
By Dr. Johanna Hofmann on
We have a deal! After several months of negotiations, on 24 December 2020, the EU and the UK announced that they have finally agreed on an agreement regulating trade and cooperation between the UK and the remaining 27 member states after 31 December 2020 (Trade Agreement). From a data protection perspective, this is welcome news…