In conjunction with Minnesota CLE’s 2023 Midwest IP Institute, Greenberg Traurig Shareholders David Zetoony and Steve Baird will present the webinar “Demystifying AdTech – How to Stay Compliant with Ever Changing Privacy Laws and Technology Limitations” Tuesday, Nov. 28 at 2:00 p.m. CST. AdTech, or Advertising Technology, encompasses all the technologies associated with advertising campaigns, as well as all information, processes, and performance measurement metrics. This webinar will focus on the two most common browser-based technologies (cookies, pixels, tracking scripts, SDKs) and customer relationship manager (CRM)-based technologies (custom audience, lookalike audience). Additional topics will include:
- The implications of modern state privacy laws for these two types of technologies;
- Industry trends, the plaintiffs’ bar, regulators, and “dark patterns”; and
- Practical suggestions for compliance