Greenberg Traurig is a sponsor of the National Association of Women Lawyers (NAWL) 2023 General Counsel Institute (GCI) Nov. 8–10, 2023, in New York. The GCI is a multi-day program of networking, education, and inspiration designed for senior in-house women counsel. GCI creates a unique environment to connect with other women counsel, share the highs and lows of in-house life, and build legal and leadership skills.

Greenberg Traurig Shareholders Gretchen Ramos, global co-chair of the firm’s Data Privacy & Cybersecurity Practice, and Rebekah Guyon will present the session “Privacy Laws & AdTech: Understanding Compliance Obligations and Litigation Risk” Nov. 9 at 11:45 a.m. EST. New privacy laws have greatly impacted various website advertising technologies, such as third party advertising cookies, and created compliance gaps for many organizations. With all the new privacy laws and the various class action theories being asserted in relation to adtech, it is now important for marketing, legal and the website development teams to coordinate an organization’s digital marketing strategy to prevent against future lawsuits. This session will:

  • Provide an overview of an organization’s compliance obligations under U.S. consumer privacy laws, in comparison to obligations under the EU General Data Protection Regulation and ePrivacy Directive.
  • Discuss the basis of the adtech class actions being brought in 2023, and suits to anticipate in 2024.
  • Review real-life scenarios concerning the deployment of adtech, the specific compliance issues that should be addressed, and how to discuss them with your marketing teams.
  • Provide guidance on what organizations can do to prevent against being named as a defendant in future adtech class actions.


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