Not necessarily.
Under modern privacy statutes in the United States and Europe, an activity constitutes profiling if the following three elements are met:
Can individuals request access to the logic used by an organization in its automatic decision making?
It depends.
While most modern data privacy statutes allow individuals to request access to the personal information held by an organization about the individual, they do not confer upon individuals a right to understand how or why a business has made decisions about them. That said, one privacy statute – the California Privacy Rights Act