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The regulations implementing the CCPA make clear that the notice at collection (or the privacy notice if it is being used to satisfy the notice at collection) does not have to be physically provided to a consumer; instead a business must make it “readily available” in a location where consumers are likely to encounter it.1 In the context of information that is collected over the telephone, a business “may provide the notice [at collection] orally.”2 The Office of the Attorney General has clarified, however, that providing an oral notice is not necessarily the only method of compliance and that “[d]irecting a consumer over the phone to a place in which the notice can be found online is not prohibited by the regulation” such that the sufficiency of the practice would depend upon “a fact-specific determination.”3


1 CCPA Reg. 999.305(a)(3).
2 CCPA Reg. 999.305(a)(3)(d).
3 Final Statement of Reasons Appendix C at 11 (Response 36).

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Photo of David A. Zetoony David A. Zetoony

David Zetoony, Co-Chair of the firm’s U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he

David Zetoony, Co-Chair of the firm’s U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation.

David receives regular recognitions from clients and peers for his knowledge and experience in the fields of data privacy and security. The National Law Journal named him a “Cybersecurity and Data Privacy Trailblazer,” JD Supra recognized him four times as one of the most widely read names when it comes to data privacy, cyber security, or the collection and use of data, and Lexology identified him six times as the top “legal influencer” in the area of technology, media, and telecommunications in the United States, the European Union, and in the context of cross-border transfers of information. He is the author of the American Bar Associations primary publication on the European General Data Protection Regulation (GDPR) and is writing the American Bar Associations primary publication on the California Consumer Privacy Act (CCPA).