There are no specific requirements that mandate where a cookie banner must be deployed (e.g., top of the screen, bottom of the screen, centered on a screen, or in a corner of the screen), the verbiage used within the banner, or the specific options that should be given to consumers. Generally, however, most cookie banners fall within one of the following three categories:
Based upon a review of the websites of the Fortune 500, approximately 4.2% of websites utilize a cookie banner that allows visitors to opt out, or turn off, advertising cookies when the site is accessed by a visitor with a California-originating IP address. While the overall percentage is low, almost double the number of companies offered an opt-out cookie banner at the end of 2020 as compared to the number of companies that offered an opt-out cookie banner at the beginning of 2020.
 Review was conducted in November of 2020 of those companies that had been listed within the Fortune 500 as of 2019. Full analysis is available to clients of Greenberg Traurig LLP.