There are no specific requirements that mandate where a cookie banner must be deployed (e.g., top of the screen, bottom of the screen, centered on a screen, or in a corner of the screen), the verbiage used within the banner, or the specific options that should be given to consumers. Generally, however, most cookie banners fall within one of the following three categories:
Based upon a review of the websites of the companies listed in the Fortune 500, approximately 35% of websites utilize some form of a cookie banner.
 Review was conducted in November of 2020 of those companies that had been listed within the Fortune 500 as of 2019. Full analysis is available to clients of Greenberg Traurig LLP. Advertising cookies were identified using Ghostery for Chrome. In situations in which a Fortune 500 company was a holding company that did not operate a significant website, the website of one of the holding company’s operating units was examined.